Phony Penny Auction Watch Copycat Possibly

Update: 12-03-2009: MAW has posted this YouTube video to show that they are not affiliated with RedBread:

Like we said we did not make claims only present what we found that all seemed a bit odd.

UPDATED: 12-02-2009, 11:52 AM (EST):

Look what I just found, funny because was aware of PennyAuctionWatch at least by November 13th because that’s when they first contacted us to inquire about advertising. Just this morning RedBread told me they sympathized with me about this MAW site copying PAW, told me that they had no affiliation with MAW, now we have even more reason to believe that RedBread might be behind the My Auction Website copycat site. We’re not saying they are for a fact, but will present our findings and leave this up for the reader to decide.  This Twitter post was first Tweeted by RedBread, why would they say this copycat of PennyAuctionWatch is “At last a whistleblower for penny auction cons?” : See the Tweet and screenshot below:

8 days ago  Tweeted this:

At last the whistle has been blown on penny auction cheats who con their customers. Take a look at this http:// www. myauctionwebsite. com/

wwwredbreadcoukFirst tweeted by wwwredbreadcouk.


They call themselves “MAW,” we’re “PAW.”


That’s right, it seems like there’s now a scam penny auction “watchdog”-blog, review, news, directory, and forum. The Penny Auction Watch copycat website is located at and here’s the kicker:  may possibly be a creation of the United Kingdom based penny auction site RedBread-

At first we were frustrated and disappointed to see MyAuctionWebsite since they copied everything down to our directory, categories, forum categories, ideas/articles, social bookmark plugin, structure, and linking articles to the forum to encourage feedback from readers.  After all, they have no qualms about outright plagiarizing the New York Times, why would they care about Penny Auction Watch?

The penny auction industry is rife with competition and we felt like we were being “bid throttled.”

Oh, by the way, there’s a $10-18/month fee to be listed in MyAuctionWebsite’s directory and with a whopping 21 entries they call themselves the “BIGGEST Directory of Online Auction Websites!” Ok, there’s such a thing as marketing, but what they are doing is outright false advertising, (of course we already know they’re experts at that).

A penny auction site owner alerted us of MAW, apparently MAW  had been looking at all of the penny auction sites mentioned on Penny Auction Watch and e-mailed all of them to request an interview.  The penny auction owner that alerted us of this copycat told us that he suspected them to be affiliated with RedBread and well, his suspicions were spot-on.

Here’s an excerpt from  what seems to be RedBread’s gleaming self-review,  in it they talk about their software and details that only a site owner would mention, it all reads very much like an advertisement.

“… I checked out the Redbread Customer Services to establish how responsive they were and I must say this was impressive too with the young lady I spoke to answering the phone very quickly and proving most helpful with my enquiry. My only criticism of Redbread is that they have appeared to concentrate purely on the UK market which is a shame when you consider the opportunities they have to market themselves to their European neighbours. In summary I found Redbread an enjoyable experience and can easily imagine them holding their own against the ‘big boys’ in the Penny Auction market. …”

The Evidence:’s Google Analytics code: UA-7255691


A Google search of MAW’s Google Analytics code shows that the same Analytics code is being used on the website of India based Xpertz Softech Private Limited, an offshore software development company,

Then, on a hunch, a Google search of “Xpertz + Penny Auction” produced On the SEO-Xpertz website there are a small number of articles and guess what penny auction site they had an article on? Yep,

SEO Xpertz » Redbread The Top UK Penny Auction Website Shows Off its New Look Website

Oh and as an afterthought,  just checked RedBread’s Google Analytics Code, yep, it’s the SAME!

redbread_mawMere coincidence? No way.

I then decided to perform a traceroute search of,,, and  Pay close attention to the IP addresses on both the Seo-Xpertz and MyAuctionWebsite:

In case they change this soon, here are screenshots of the traceroutes: Seo-Xpertz & MyAuctionWebsite. is from United States(US) in region North America
TraceRoute to []
Hop (ms) (ms) (ms) IP Address Host name
3 31 42 57
4 82 57 50
5 57 53 36
6 61 37 35
7 41 38 47
8 54 45 48
9 236 270 229
10 45 68 56
Trace complete is from United States(US) in region North America
TraceRoute to []
Hop (ms) (ms) (ms) IP Address Host name
3 22 48 26
4 38 66 69
5 72 70 69
6 73 68 132
7 79 101 70
8 52 46 51
9 250 232 350
10 142 175 171
Trace complete
Now for the Whois data, pay close attention to the name server information.
One more thing,’s Alexa Ranking: 1,082,709
MyAuctionWebsite’s Alexa Ranking: 1,424,153
PennyAuctionWatch’s Alexa Ranking: 105,686

–We want to thank the penny auction site who brought MAW to our attention, as well as all of our great readers & supporters. Unlike MyAuctionWebsite, We at do not own any penny auction sites & we will continue to try our best to bring you the best ;) UNBIASED penny auction community on the Net.
The Original PAW 🙂

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8 comments… add one
  • caveninit December 1, 2009, 9:52 am

    Wow…just wow….

  • ndn0521 December 1, 2009, 10:08 am

    PAW..just a quick question for you..Were you working as a FBI before you started Penny auction watch?? because you are damn good at this!!! Catch all the scam websites which are out there so we won't get rip off from those suckers!!

    Take care,


  • A_Better_Auction December 1, 2009, 10:28 am

    You are great at this sort of thing, but I honestly don't think you go far enough. If you are going to be the crusader in this space, you need to go all the way. You claim suspicion of fraud and criminal activity fairly regularly (and I tend to agree with you), but I don't hear about how you reported these things to any government agencies, or local law enforcement, or anyone…

    As someone considering opening up a penny auction, I am distressed that frauds are out there giving what could be a great industry a terrible name.

    Now I can understand that you are just reporting, so you don't want to be "the story" but at the same time, I see you want to be a certifying body for this industry, so which is it? If you are going to certify for this market space, then you need to step up and do more than notify us of criminal activity, you need to help us get rid of it. (Need might be too strong, but it sure would be appreciated if you would).

    These MAW characters have infringed your copyrighted work, at the very least you should take screen shots of the whole site and sue. If they are going to scam us, don't make it easy for them. And, if you get a good lawyer, and sue in the US, you can probably add fraud claims onto the suit as well as false advertising, unfair business practices, etc… (this is not legal advice, just my suggestions). If you do create a consortium or some sort of official organization, you could sue on behalf of all the owners of legitimate sites as well and perhaps they would help pay for the cost of an attorney.

    I love the work you do, I just want you to further with it.



    • auctionwatcher December 1, 2009, 10:56 am

      As for reporting various sites w/ evidence that I have compiled, I am working on it. Thanks I appreciate it, going to send you an e-mail A-B-A.

  • auctionwatcher December 1, 2009, 11:19 am

    Ndn to answer your question: Nope. 🙂

  • dzignr_tastz December 1, 2009, 1:07 pm

    And yet ANOTHER nice catch!! You never cease to amaze me…

    And just for the record, I totally agree with A_B_A. 😉

  • Eileen December 1, 2009, 5:03 pm

    WOW! You are good, nice work!! PAW always amazes me!

  • auctionwatcher December 2, 2009, 4:14 am



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