What is Jumping Really?

Many penny auction bidders post about  how they don’t like it when other users “jump” in on auctions, the following guest article, gives a seasoned penny auction bidder’s perspective on “jumping” in penny auctions.

I am seeing the word “JUMPING” being thrown around here quite often and there have even been a couple threads about it, but it seems to mean different thing to different people. So I thought I might throw my definitions ands senarios out there and maybe it might help some of the new PAW members.

Before I begin let me Preface and say yes, I have jumped albeit rarely and when I have it has been very selective. With that said though jumping is a part of the game and is not against the rules and I am reevaluating my strategies to include more late insertions.
I read all the time someone says something like I was bidding on that $25 GC and had 20 bids in and someone jumped me, well as far as I am concerned since it take so few bids to be upside down on these small GC’s that is not jumping and as far as I am concerned I would not consider it jumping till I was at least 150%-200% into it as that is just the nature of these small auctions.

However for me the larger auction jumping has much more of an impact in an individual so I apply more conservative percentages.
Another misconception of jumping is if several bidders are bidding and the timer rarely goes to 1-2 seconds and say you are in it retail plus and the timer finally gets the countdown to one then others get in, that is also not jumping, if you do not allow the timer to go down every once in a while that is your bad as other wanting to bid would be stupid to bid before this countdown, I will insert late into an auction like that all day long with no reservation. Just because you spent a lot of money does not mean you are entitled.

Another scenario, say autobidders are running and they go deep into an auction, again if you are autobidding stop it every once and awhile to see if anyone else wants in otherwise you are asking for it. Again I do not care how deep you are if you ignore this rule you will be rightfully jumped. I know I will not hesitate to take advantage.

My general rule in the past was this if there is someone I know and respect once they are 75%-100% invested I will not insert unless they abandon the auction. Let me ad that there are a lot of bidders I simply do not bid against regardless because I like them. Another thing to consider is an auction price may be multiple times over retail but no single bidder is heavily invested and you insert that is not jumping. I entered and won an Iphone once it was at $80 and the three bidders left had probably less than 5% (retail value) invested as the high price was the product of many bidders with moderate investments that had all fallen off, this is not jumping. Also keep in mind; say you are heavily invested in an auction and you back off to let others bid for a while, once you give up control of the auction any late entries are all good and should not be considered jumpers.

To prevent/reduce jumping you need to mange the timer take a little risk and let the timer count down to where is still safe to single bid but also see who else is lurking. I am guilty of not doing this sometimes my self.

Now for cold hard reality, jumping is exploding and is a very productive strategy, it works, unless you jump the wrong bidder. I have been bidding on a buy it now site and even though I have made it known I was in the auction from the start it was very clear that late entry is the only viable way to profitably win on a consistent basis as most bidders will get out once 100% vested and buy the item, again be careful as some bidders will not quit period and jumping will cost you to loose. I have come to the conclusion that being a starting bidder in a buy it now auctions is a foolish strategy in general unless you do not mind paying the BIN price. Then there are the sites like Bidrodeo where they often have numerous new bidders on a daily basis and these new bidder ALWAYS get in early and bid with no strategy and with many involved on any given auction if you try to go against them you are wasting your money because they just bought a $20-$50 bid pack and they are going to use them all up right away because they simply do not know any better. The up side to these noobs is they rarely wait for the 1-second to bid, so I always let new bidders bid out or close to before I insert.

The Bottom Line
With the changing landscape of Penny Auctions and so many different personalities, ethical codes and strategies, you either need to accept these tactics and partake yourself or be prepared to be jumped or loose on a consistent basis because jumpers are here to stay. On some sites Jumping is not a wide spread problem YET, but it will some day soon and it will result in if you cannot beat them join them will be the only way to win.

I know some of you will not agree with my vision but it is the way I see it.

Feel free to discuss this in the forum!

Photo Credits: http://www.flickr.com/photos/anirudhkoul/ / CC BY-NC 2.0

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3 comments… add one
  • Amy April 29, 2010, 5:19 am

    Interesting to hear some of your more ethical objections to jumping – like you won't bid if you like the other bidder. I gave up on penny auctions sites like Swoopo ages ago because I got too frustrated with people jumping in at the last second. What are your thoughts on skill shopping auction sites like http://www.somuchcheaper.com where you can buy the item as soon as you have seen a price that you like? I've used it a few times recently, and think the format is much fairer.

    Reply
  • mary otoole December 20, 2010, 3:17 pm

    Very interesting article indeed! I just got threatened on a forum for supposedly having “jumped” but I don’t really recall intentionallly doing anything like that. In any case, I agree there is no rule on how or when to bid. It is all strategy in my opinion. The interesting thing is all the bidders complaining about so-called “jumpers” are usually the ones guilty of greedily stamping early on and over-bidding so they scare all the other bidders off. I know there are several bidders that I never bid against but they will bid at ridiculous cost while I am interested in getting a good deal on the item. I don’t see how it is better to be a bully bidder than a smart bidder waiting for the right time to join in.

    Reply
    • Amanda December 20, 2010, 3:49 pm

      Yes Mary I agree with you, it’s how the game is played really. Best of wishes and happy bidding!

      Reply

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