OohIlove Has Officially Closed

by Amanda Lee on March 31, 2011

OohiLove.com officially closed this morning.

The following message is displayed on their homepage:

“Dear oohilovers,

It is with regret that we announce oohilove.com, an Entertainment Shopping Inc. company, is closing its doors.

We would like to thank you for your support.

Best,

oohilove”

So now we can only wonder why both Swoopo & Oohilove have decided to shut down. Could it have been because of the recent lawsuit? We’re not too sure, but if the legal actions succeed we think it just may be the end of the penny auction industry as we know it. If only the sites that have been confirmed to have shill bid and not shipped were prosecuted.

Oohilove was the largest, most popular penny auction for designer luxury goods.

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{ 8 comments… read them below or add one }

Stargazer March 31, 2011 at 11:39 am

Will they refund bids? Any suggestions?

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Amanda March 31, 2011 at 1:15 pm

Hi Stargazer! We really don’t know what’s up yet. We do know that Scoreluxe may be working with them somehow since Scoreluxe sent emails to their bidders at their bidding names on oohilove. Please feel free to join our forum, we’d love to have you! http://pennyauctionwatch.com/forum

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oohilover March 31, 2011 at 12:45 pm

oohilove you will be missed!

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Chris March 31, 2011 at 5:28 pm

Hi Amanda,

I know the people who designed Skoreluxe, and they are not affiliated by any means to oohilove.

Chris

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Amanda April 1, 2011 at 10:49 am

Yes, but I think they have acquired Oohilove’s userbase.

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Chris April 1, 2011 at 5:23 pm

Taking into account that Oohilove were recently acquired by the mother ship ‘Swoopo’, and a user database does not sell cheap.
I honestly doubt scoreluxe has the capital to acquire such an extensive userbase.

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tulips April 2, 2011 at 2:59 pm

Anyone find it strange why Swoopo would acquire Oohilove around the same time they are about to be bankrupt? Doesn’t make any sense. Unless Oohilove owners estimated that Oohilove wasn’t making enough profit and rather than going down with the ship, they let Swoopo “buy them out” (perhaps for practically nothing) so that they can seem like they had a somewhat successful company all the while absolving themselves of any responsibility regarding money they stole from people who thought they were still bidding at a functional site and company.

Notice how in their final message, they make sure to let people know that the original owners have nothing to do with this bankruptcy. Rather, Swoopo is at fault.

Scoreluxe definitely has Oohilove’s userbase otherwise how would they be sending emails to members telling them exactly how many bids they had left at Oohilove? The Stanford MBA’s who started this company and left it in these terms are so shady.

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Amanda April 2, 2011 at 4:43 pm

Yeah, I’m with you, tulips.

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