HappyBidDay.com is a relatively new penny auction site that seems to have grown in leaps and bounds over the past few short months that they’ve been open.
I met with HappyBidday.com’s founder, Lisa DeMaria, as well as both their social media manager and affiliate managers just last week while I was visiting NYC and attending the Affiliate Summit conference, where they were exhibiting.
In case you have not yet bid on HappyBidDay.com, or even if you have, you might want to read our interview with Lisa to learn more!
PennyAuctionWatch: What sparked your interest in starting your penny auction site, HappyBidDay.com?
Lisa/HappyBidDay: My partners and I believe that that penny auctions are a great way for consumers to have fun and find amazing deals. It was unfortunate that the industry had some negative press, so we felt we could make a difference by offering a trusted site with excellent customer service. I ran a successful lead generation network and affiliate program for over 10 years that I sold back in March of 2009 and was looking for an industry where I could bring my expertise. Here are just a few postings on our face book page:
Jeanette C- I am a regular at HappyBidDay auction. Try this auction they are wonderful, fair, and exciting auction . Great products to bid on. They a quick in shipping your wins and customer support is quick and friendly.
Paula W – I have bid on many penny auction sites, but this one is by far the best. I have won so many great things from gift cards to home theater systems. Shipping is lightning fast and customer service if needed is handled promptly. Can’t say enough about this site, if you are looking for a reliable penny auction site, Happy Bidday is the real deal.
Lorri H – Love the freebids..love the regular bids more. I won a gift card and it was shipped amazingly fast.
Jade C – this site is amazing! not only are the products great, the generosity of their daily free bids feature imakes me log in every day.I love happy bid day
PAW: How much do your bids cost?
HBD: bids cost between 50 cents and 80 cents, depending on the bid package you purchase. We also offer a 20% discount on packages upon registration as well as a bid back guarantee on specific bid packages.
PAW: What type of items do you currently offer and are there others you plan to add in the future?
HBD: Our customers tell us the types of items they would like us to auction. We presently auction tablets, laptops, TVs, cameras, gold and silver bars, sunglasses, designer handbags, necklaces, earrings, watches, telescopes, kitchen appliances, gift cards and more.
We are planning to add vacation packages and event tickets soon.
PAW: Do you ship direct or from Amazon.com (a few sites do this)?
HBD: We have our own in-house shipping department. We inventory many of the products we put up for auction.
PAW: Can you tell us about your bid refund guarantee?
HBD: We just launched our BID BACK GUARANTEE! Upon registration, when you purchase specific bid packs, you will be enrolled in our Happy Guarantee. If you do not win an auction within 30 days, and your bids have run out, we will replenish those bids one time for free.
PAW: Since I met you at an affiliate conference, I know you’re committed to growing your site. A huge mistake that new penny auction start ups make is that they fail to really invest time and money into marketing their site. What got you interested in promoting HappyBidDay this way? (I know you mentioned you own a network.)
HBD: Unfortunately most businesses fail because they are under capitalized and understaffed. In order to have a successful auction site, we must let the public know who we are. With our expertise in the online marketing industry, we are presently taking advantage of all advertising avenues.
PAW: You seem to have a good grasp on the industry and want to provide a good experience to your bidders. What has the response been from bidders unfamiliar to penny auctions?
HBD: Yes, we pride ourselves on providing our users with a great experience. Penny auctions are definitely a new concept, and fortunately, the response has been very positive from our new bidders. We encourage our users to learn about the penny auction industry by reading and educating themselves. We also regularly report industry news on our blogs and in our social media updates.
PAW: Where does the HappyBidDay name come from? 🙂
HBD: We put a lot of time and thought into the name and logo for our site. We believe that everyone’s goal in life is to be happy and the name just reminds us of that. One of the business partners Kathleen also loves smiley faces.
PAW: Can you tell us more about your team?
HBD: We have an excellent staff that all work from our corporate office. We have an IT department with two software developers, an in-house graphic designer and web designer, an affiliate manager, a social media marketer, a customer service representative and a shipping specialist. Co-founder Kathleen handles all the product research and purchasing.
Features unique to HappyBidDay: We are pleased to announce that we are the first penny auction site that offers a robust rewards program, where customers receive free bids for registering, logging in daily, inviting friends, purchasing bid packages and celebrating their birthdays.
Thanks Lisa! It was a pleasure to meet with you and some of the members of your team. Also, thanks for the fun smiley mouse pad :).
**Disclosure: Actions you take from the hyperlinks within this blog post may yield commissions for Penny Auction Watch.com. See Penny Auction Watch’s disclosure statement for more details.
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