More Penny Auction Testimonials That Seem Fake: Biduh & MixBids

Last week we posted about what seemed to be fake testimonials being used by the new penny auction site We showed you the  feedback that appeared to have been left by “jknate,” someone affiliated with or running the penny auction,  on many ads for fake testimonials/reviews. We also matched up one of their testimonials with the actor “sanpan.”

Well, now we’ve found what appears to possibly more fake testimonials being used to promote two other penny auction sites: and


mixbids is a penny auction site that doesn’t seem to be even active any longer, but take a look at what we found on Youtube. These three are from the same, “actor?”, can it be true?

“Hey guys, I recently joined and I must say, I do not regret buying those bid packages. It’s very simple, sign up, buy a bid package and start bidding. Already with the first 10 bids I got myself an Amazon $50 gift card. Don’t hesitate, Join Now.”, the worlds best penny auction – (Note: these were uploaded by Mixbids) “See my review about The worlds best penny auction website”

“Hello my name is Rocky and I would like to say that is not a scam. I previously won 2 Amazon $50 gift card for spending a total of $3. My next purchase will be a TV or a laptop. I’ll keep you guys in touch. Hah. Thanks”

Here’s Rocky advertising on ”

From: TheFiverr | Dec 25, 2010  | 368 views
We will test your product/services/any product (no porn) & make a positive video testimonial about why people should buy
your product/services w/ all your product info in the video, phone #, website, pics, etc. My Sample Vids –
P.S. Don’t worry about deliever time, we’re pretty fast w/ response time”
Cuz our videos are much better quality – you must purchase gig 2 times (10 bucks) per video – thank you”

Interesting how Rocky made 2 “testimonial” videos for MixBids?

Unless Rocky really bid and won on and it was just coincidence that he made 2 videos for MixBids, these reviews are FAKE!

Now for a live penny auction site. Ever heard of (pronounced BEE-DOO)?

Back in 2009 we posted about how we found what appeared to be bidders bidding without e-mail addresses on Biduh’s items, which included tons of big ticket items that we haven’t seen on other penny auction sites including infrared saunas and appliances. We also found Biduh posting fake shill reviews in our forum.  Back in 2009 when we first wrote about them their pageviews were only around 200 with an Alexa ranking of 5 million+. See more on Biduh.


Now that was in the past, but look at what we just found on Biduh’s “Happy Winners” page and on Fiverr:


(See at 50 seconds – the others seem odd too though)

Aaron’s Fiverr ad: “Video testimonials are ABSOLUTELY the BEST and easiest way to gain exposure for your product. I provide articulate, natural sounding reviews for whatever you are promoting. I don’t care what your product is. I’ll promote it. I’ll record the video, and send it to you within 24 hours.”

Look and sound familiar? I think so.

Let’s take a look at what the FTC (Federal Trade Commission) has to say about paid advertisemetn endorsements. Basically the FTC says that anyone with a material connection with a business in which they are endorsing or being paid to advertise must disclose the connection between the advertiser.

“And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.”

Examples of an endorsement, according to:  FEDERAL TRADE COMMISSION16 CFR Part 255

Guides Concerning the Use of Endorsements and Testimonials in Advertising:

“Example 6:  An infomercial for a home fitness system is hosted by a well-known entertainer.  During the infomercial, the entertainer demonstrates the machine and statesthat it is the most effective and easy-to-use home exercise machine that she has ever tried. Even if she is reading from a script, this statement would be an endorsement, because consumers are likely to believe it reflects the entertainer’s views.”

Under § 255.1 General considerations. (c) When the advertisement represents that the endorser uses the endorsed product, the endorser must have been a bona fide user of it at the time the endorsement was given.Additionally, the advertiser may continue to run the advertisement only so long as it has good reason to believe that the endorser remains a bona fide user of the product. [See § 255.1(b)regarding the “good reason to believe” requirement.](d) Advertisers are subject to liability for false or unsubstantiated statements made through endorsements, or for failing to disclose material connections between themselves and their endorsers [see § 255.5]. Endorsers also may be liable for statements made in the course of their endorsements.

(b)  An advertisement containing an endorsement relating the experience of one or more consumers on a central or key attribute of the product or service also will likely be interpreted as epresenting that the endorser’s experience is representative of what consumers will generallyachieve with the advertised product or service in actual, albeit variable, conditions of use. Therefore, an advertiser should possess and rely upon adequate substantiation for thisrepresentation.  If the advertiser does not have substantiation that the endorser’s experience isrepresentative of what consumers will generally achieve, the advertisement should clearly andconspicuously disclose the generally expected performance in the depicted circumstances, and theadvertiser must possess and rely on adequate substantiation for that representation.1″


We are pretty sure that there are more penny auction sites that are advertising by way of fake video testimonials, as soon as we find more we will let you know.

We asked by e-mail questions about these fake video testimonial actors, they have yet to respond to us.

Do you have some free time and want to help? Please contact us if you find what appears to be fake video of photo testimonials for any penny auction site.

Join our penny auction forum!


Abe Lincoln + radio = Fake, video credits: AttributionNoncommercialNo Derivative Works Some rights reserved by John McNab

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6 comments… add one
  • Justin January 27, 2012, 7:10 am

    Hi Amanda, is this the current trending of testimonial recycling from previous cookie cutter affiliate marketing pages for start up penny auctions this year?

    “New Penny Auction Site:
    It seems a new Penny Auction Site with some promise has emerged. is a new site that is only operating on the weekends as 99.9% of all new Penny Auction Site do. The items up for auction are pretty cool too.”
    Landing page containing reused testimonials:

    Has several if not all testimonials with photo that have been used for other similar landing pages, including an interesting one from

    H.Carlin: “I figure I’ll save over $3,500 on items I win at The Bid Shak this year. I bid almost every day and the deals are amazing!”

    Did he mean to say every day of the WEEKEND ?
    Are 99.9% of new auctions opening this year only going to operate on WEEKENDS too?


  • Justin January 27, 2012, 12:56 pm

    Thanks Amanda, That is a great report about these many affiliate marketing landing pages. I do look further into any new penny auction to determine if is one I would consider using as you suggest. As a Canadian, I always look for shipping details for not only expected time and costs stated, but also for counties that they service. These details are usually buried somewhere on a Terms of Use page that I always read to evaluate what is being offed by the penny auction and what I am committing to by way of electronic contract.

    I couldn’t help but notice the trend of not disclosing the fact that most new penny auctions that have opened in the last year only ship within the mainland US but are willing to accept registrations from any and all regions. I do see this trend has continued with I do not think a small notice given on one page of legal jibber jabber is enough notice, DO YOU?



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